Plastic Bags Still Tops to Spread Advertising Message

We generally tend to think of the entertainment, fashion or arts industries as the province for creative people to find their niche in the workforce. However, marketing is another vocational area where ideas are constantly required to keep advertising fresh and exciting, and to entice the consumer to spend. There is no doubt that retailing is still doing it tough, with consumers reluctant to splash out on discretionary items, keeping their funds for more boring pursuits like paying the mortgage, the electricity bill, keeping the fridge and pantry stocked and running the car. However, marketing people as we have already established are clever and creative, and they may just have something else in store.

Marketing is more than just advertising, and there is a lot of statistical analysis that goes into identifying market trends and consumer behaviour before any money is spent on advertising. Now that half of Australians own smart phones and use them to search on-line before shopping, a lot of advertising revenue is moving towards that arena. However, advertising on plastic bags Brisbane is still considered value for money, and the clever marketing people have thought of another way to use them.

Every year, there are several key celebratory days that we are all familiar with, and often are tied into a public holiday. Since the populace is already geared up for whatever the celebration is e.g. Australia Day, they are already psychologically primed to look at anything advertising this. What better way to draw the eye of the shopper, than to splash something like “Dollars Off – Australia Day Sale – One Day Only”, across a plastic bag. A shopper buys something at the sale then walks out of the retail outlet, into a mall, shopping centre or street where other curious consumers look at the bag and decide to check out these one day bargains.

Alternatively, a retail outlet may use the advertising on the bags as a build up for several weeks prior to an event. For a day like Valentine’s Day, for example, an outlet that sold exotic women’s underwear, or a jeweller or florist, could send customers out of the shops for a couple of weeks before the day with specific advertising material that would create the desire to return closer to the celebratory day to shop.

This approach will work equally well for other special days like Mothers Day, Fathers Day, Easter, End of Financial Year, Christmas or Boxing Day. In fact, with the number of different ethnic and cultural communities living in Australia this technique could be applied specifically to a geographical area with a high proportion of people from one ethnic group. Shops in that particular area could advertise a particular festival or event on their plastic bags to generate interest and get consumers into the stores in that area.

The use of plastic bags for advertising is really only limited by the imagination. Even on-line stores still use this type of packaging for the actual product before it is packaged for posting, and again, putting the details of the store and any specials or bargains is a great way to get the message out there.