Future Trends In Food Packaging
Like anything else, food packaging has to change with the times in order to remain useful and relevant. What worked back during the 1980s and the 1990s simply doesn't work today when it comes to packaging supplies. There are a handful of very important areas where changes in this kind of packaging have been the most significant. By exploring each one and taking a more in-depth look at it, we can gain a better understanding about where food packaging is today - and which direction it is heading. If you want your products to sell and be as profitable as possible, you've got to keep up with the changing tide in packaging supplies.
The Health Trend
These days, consumers are very concerned about the healthfulness of their food. In order to compete effectively with other food products, yours will have to have packaging that includes terminology that highlights its healthiness and purity. Phraseology is very important; you want to ensure that the nutritious benefits of your food is made crystal clear. Otherwise, consumers will pass your product over for one that does promise to bring healthy benefits to the table.
The Increasing Importance Of Convenience
In years past, many Australians spent the majority of their adult lives surrounded by decently sized families. Most adults lived with their spouses, parents, grandparents, siblings and children for the majority of their adulthood. That's changed a lot, though. Today, more people than ever before are going it alone. More couples are opting not to have any children, and many professionals choose to live alone instead of getting married or sharing a place with roommates.
Since large groups of people aren't the norm anymore, individual-sized portions are becoming key in packaging. Products are increasingly expected to be easy to open and resealable whenever possible. People don't want to waste food, and trends in packaging dictate that smaller definitely is better. Single serving packaging is becoming very commonplace as well, and companies that fail to take that into consideration are going to fall behind the competition.
Premium Quality: More Important Than Ever In Packaging
As contradictory as it may seem, packaging these days should also aim to highlight the premium quality of the food that it protects. High quality packaging that uses heavy duty materials is more impressive to the average consumer and gives them confidence in the quality of the product. Phraseology on the packaging should highlight the luxury nature of the product, and it should appeal to the customer's demand for top of the line goods. In every way possible, the packaging should enhance the appearance of the product and impart a sense of class and sophistication to the food to make it more palatable to the consumer.